Cedarcroft Enterprises
Services for the Bed and Breakfast Industry

Marketing Services for the Established Inn

  • Expansion & Amenity Analysis - to help you examine or improve on your market niche

  • Price Structure Analysis - compare your pricing to others in your market

  • Public Relations & Media - press releases, advertising & more

  • Web Presence Evaluation - where you are and where you should be onthe web.

    Expansion and Amenity Analysis

       Analyze your property/location/amenity package to assist you in determining   
    • type of target markets
    • means to reach those emarkets
    • physical & amenity changes to enhance marketability
    Price based on size & location of property, plus mileage and (if needed) lodging

    Minimum price $200 (Discount for Members of BBIM)

    Formal written report extra

    This analysis includes a visit to your property, discussion of your objectives and recommendations of what you can change to better meet your objectives


    Price Structure Analysis

      Examine your location & amenities and suggest pricing changes based on:
    • Prices at similar inns in your greater market area
    • Prices at other lodging facilities in your immediate area
    • Amenity and location based considerations
      Price based on size & location of property, plus (if needed) mileage and lodging  

    Stand-alone price $200 ($100 if packaged with Expansion & Amenity Analysis)

    Formal written report extra

      This service entails research by various means. It does not require a visit to your property, but would be more reliable if done
    Note: You will have to disclose certain business information, which will remain confidential  


    Public Relations & Media

     General PR & Advertising Consulting, including:
    • Review advertising in conjunction with your marketing objectives
    • Assistance with press releases and selecting media
    • Marketing plan development in conjunction with other services
      Pricing on a case-by-case basis
      This service is individually customized  


    To contact Cedarcroft Enterprises:
      Bill Wayne
      Cedarcroft Enterprises
      431 SE County Road Y
      Warrensburg, MO 64093

      Phone: 660-747-5728
      email: enterprise@cedarcroft.com


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